Media Metrics Ltd is a media monitoring and research agency with a track record of proven expertise in media in Iran and its neighboring countries in West Asia and the Near East. We have been collecting and analyzing data about media outlets in the region for several decades now.
Where do we come from?
We come from a background of monitoring and providing analysis on media reports as well as on the media itself. Who owns them? Who are their editors? What are their motivations? How do they reflect the realities on the ground? How reliable are they? What is their target area, what kind of access do they have to news and information, and who reads, watches, or listens to them? Furthermore, we try to demystify and make sense of the news from a part of the world where transparency is a rare commodity.
We are a small team of senior Iran experts and journalists from the United Kingdom and the United States. We are focused on political dynamics and media coverage in Iran but also keep an eye on the neighboring countries and their links to Tehran.
We keep our customers abreast of political, economic, military, social, cultural, and other developments as well as of the extent of respect for or violation of human rights and media freedom.
For governments and institutions with an interest in Iran, we can offer regular highlights of developments in various areas of interest as well as provide frequent situation reports and updates on key ongoing developments in the country, decoding often misleading news from Iran and pointing out Tehran’s disinformation stunts. We are looking for funding for tailor-made activities based on our customers’ needs using the potential of our team and if required hiring other experts for more extensive projects. We are non-partisan, and professional and respect our partners’ concern for confidentiality.
We can do more
We provide regular media notes and analysis about how the media behave and why they behave the way they do. We do all this to keep our customers well informed and to serve their interests by keeping them abreast of the nuances in the media landscape that reflect changes in the political and economic landscape that could be urgently needed by our customers. We also provide key strategic information about the media landscape to keep you in the know.
The news from the region is often meaningless or even misleading as strictly controlled media tend to hide the real information by burying it deep down in the stories or by resorting to symbols, metaphors, and ancient verses to get their message across. We can decode all that thanks to our expertise in monitoring and analyzing the world for our US, British, and European customers for many years.
In our reporting, we put the bottom line upfront as we know our prestigious customers have little time to read the jargon the media tries to feed them. By separating the slant from the fact and by making clear the media’s political affiliation and financial interests, we help our customers remain safe from disinformation and partisan views.
For further information, please feel free to contact us by messaging @mediametricsltd on X and Instagram.